Lahore, 24th October 2016: In observance
and support of breast cancer issue, Breakout, Pakistan’s fastest growing high
street clothing brand has collaborated with Pink Ribbon, the leading charity
organization for support of breast cancer patients. October has been proclaimed
as Breast Cancer Awareness month.
The Pink Ribbon donation boxes have been
placed at all Breakout stores nationwide throughout October in support of
National Breast Cancer Awareness. The boxes will help cater to the need of
medical services for breast cancer and contribute to Pakistan’s first dedicated
breast cancer hospital built by Pink Ribbon so that few people will suffer the
horror of losing a mother, a sister, a wife or a daughter. Breast cancer is by
far the most common cancer in females in Pakistan, and this is one step closer
to technological and medical advancements in the early detection and treatment
of this nerve-racking disease.